Why would the New York Times bother to do a story on your slightly unhelpful yet quasi altruistic non-profit tech start-up? Because your name is Joshua Kushner, your brother Jared owns the New York Observer, and the word “scion” can be applied to you, that’s why.
It seems aside from pimping themselves out to a shady Mexican billionaire and music mogul David Geffen the Times is buttering up the Kushners for a loan by writing a 1,300 word profile on little bro Joshua’s new pet project UniThrive. Besides being all jazzed that they might get some sweet Kushner cash, there was a fail. The reporter didn’t even check out the microfinance group Kiva.org and the Times was forced to run a correction yesterday. That’s just odd given UniThrive co-founder Tanuj Parikh is the cousin of Kiva’s president.
Details and why begging is the new working after the jump.