Before He Was a Campaign Liability, Mark Penn Was a Crimson Reporter

A man who has been likened to Karl Rove if Karl Rove were far less cautious with his private emails, Mark Penn is possibly heading toward the nadir of his political career. But Penn wasn't always infamous. Back in the early seventies, Penn was just a reporter for the Harvard Crimson.

Rick Perlstein writes that Penn, '76, displayed an early interest in public relations in a profile of a traveling encyclopedia salesman. Of the salesman, Penn wrote:

He refused to call selling 'manipulation,' preferring the term persuasion. Describing his sales technique as 'showing them the goods and seeing if they'll buy,' he compared it 'to asking a girl out on a date.'

In this excerpt there is a glimpse of the man who told Bill Gates that "Being human is overrated." This is kind of like what Penn told Hillary when he wasn't telling her to attack Obama for his lack of "roots to basic American values and culture."

In addition to writing the usual college news stories (a series of articles on where the JFK Library would be located, an article on the student government running out of beer money, and other such articles), Penn wrote several essays arguing against the impeachment of President Nixon. Like many Republicans at the time, Penn believed the Democrats were angling to install a Democrat in the White House (this was after Agnew's resignation but before Ford was vice president). According to Penn, JFK, were he then still alive, would side against his party and support his old opponent. Penn writes:

The late President John F. Kennedy '40, would have condemned a political impeachment of Nixon just as he abhorred in Profiles in Courage, the attempt to oust Andrew Johnson. Whether the issue is over secret bombings of Cambodia or a militarily imposed reconstruction of the South, the public and Congress should oppose an impeachment which places the opposition party in power.

After the jump, a young Penn's vision of the future.

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