The Columbia Spectator launched its new blog Spectrum last night around 3 a.m., a launch heralded with a full-page banner ad on the cover of today’s paper. “We’re trying this blog thing again,” an all-caps headline pronounces, and trying they are! The new blog takes up the entire left side of the page, granting, as of this reading, equal visual precedence to an article, by the news editor, on the permanent appointment of a Dean of Student Affairs and an article beginning “What happened to you, Columbia? You used to be cool.”
This is bloggy, no doubt! And aggregatey! Spec’s site now grants a great deal of visual presence to a blog whose content promises to be less dry, if less newsworthy, than the daily paper itself. If the site maintains its current pace of uploading new posts — past blogging efforts, including “Spec Blogs,” the Opinion blog “Commentariat,” and the Arts blog “Spectacle” died a somewhat protracted death — it could become a go-to place for Columbia students. It’s certainly attractive! Really nice looking. This gives us pause, though: “Unlike Spec’s previous efforts, the new blog, Spectrum, will be supported by a dedicated blog team, meaning that it’ll be updated around the clock.”
And that’s kind of the problem, right? News worth reading isn’t constantly happening — the Spec, like every college daily ever, has to do a lot of stretching just to make its daily eight [or whatever] pages relevant. Minute-by-minute, what can Spec’s voice add to the discourse? Spectrum is a shot fired in Columbia mainstay Bwog’s direction, perhaps, but Spec and Bwog will end up fighting over the same stories, and Spectrum is at a disadvantage given how long Bwog’s had to establish its voice.
Well, hm! It’s not so much contributing a Spec voice to the discourse as letting the discourse change Spec, maybe! Right? It seems that opinion columnists will play a large role in the day-to-day workings of Spectrum, as will “daily editors” [a la Bwog, itself the well-defined internet outlet of monthly magazine The Blue and White] who will edit the site one day a week. Which gives them about as much power to define Spectrum’s voice as the editor-in-chief and managing editor have to define Spec’s? And both, Spec and Spectrum, are, again, equally prominent on the site. Which one is the cart and which the horse?
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