Dude, Where’s My Election?

Have you ever been reading a story about Obama in Time or Newsweek and thought, "Ok, this story is good but it would be better if it were much shorter and written from a fratty perspective?" If you have then you should definitely check out Brobama.org, a website put together by bros Lee Cooper and Scott Henning, both Dartmouth '09. These bros (who are, in fact, brothers in the Alpha Delta fraternity of "Animal House" fame) were interning in DC this summer and decided there was a need for a site to "translate campaign coverage and political news for people our age who might not otherwise be interested."

The site breaks a news story down into three elements: "News," "Context," and "What This Means for the Common Bro." For instance:

News: McCain's age more of an issue than Obama's race.

Context: 23% of Americans think McCain's age would make him less effective as a president

What This Means for the Common Bro: Can a dude still be your bro if he's old enough to be your granddad? The significance of age is debatable, but Obama's choice of V.P. will be more important now.

Presenting Obama as the bro's choice for president is arguably something Obama's campaign could stand to do a better job of. In that sense, Cooper and Henning's site helps reinvent Obama as a regular guy. And who better to do this than two media-savvy Ivy Leaguers?

Meet them in this interview conducted by Robyn Schneider:

1. Dudes, how'd you come up with the idea for the site?

Young voters and campaign organizers have already made their marks on this election cycle. But there's still a perception that young voters rally around candidates, particularly Obama, without any real appreciation of their policies and goals. We decided to take it upon ourselves to create a space where the newest generation of voters could be exposed to campaign issues that affect them. We've found a lot of voters our age who don't find popular political media as accessible and appealing to them as it should be. There's a startling lack of apbropriate brocabulary in the mainstream media today.

Interview continues after the jump.

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