Every time we publish an article about Dartmouth, we remember how totally foreign and strange the nothernmost Ivy is. Luckily, our resident Dartmouthian Ben O’Donnell is here to translate and elucidate — this time, on “blitzing,” which is Dartmouth for “email.”
When Dartmouth was founded in whenever, most people were not using email yet, but the technology was gradually becoming familiar, especially amongst teen-agers and other ne’er-do-wells. But when the Rev. Eleazar Wheelock, our well-intentioned-but-emotionally-distant father, was laying the foundations for Dartmouth’s communications infrastructure, he thought the term “email” didn’t have enough of what they called in the ad industry “zazzmatazz” (he was formerly in the ad industry).
And thus, with the 18-22 demographic in mind, he created the more marketable (until WWII) BlitzMail, Dartmouth’s beloved email client.
How is it different than regular email, skeptics wonder. It’s just better! we respond, red in the face. Indeed, it is less the program itself than its entrenchment in our culture that is remarkable. Many students use BlitzMail like Instant Messenger, sending “blitzes” back and forth in seconds. Most students rarely communicate via cell phone, at least not with other members of the Dartmouth community-until quite recently, it was even stigmatized.
And perhaps most importantly, with BlitzMail, those uncomfortable “sober interactions” between students, which plague most college campuses, are all but eliminated at Dartmouth.
After the jump, just a few of the ways in which Blitz reduces people to types.
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