Harvard Girls Think College Chicks Still Read Seventeen
The girls who brought us the Harvard douchebag contest have extended their reach beyond Cambridge. Yesterday, Windsor Hanger '10, Stephanie Kaplan '10, and Annie Wang '11 of Harvard's Freeze College Magazine launched their new "collegiette's guide" called Her Campus, setting a new precedent for useless Ivy League publications (which, to be fair, could explain about 90% of all Harvard media enterprises).
After contacting co-founder and CEO Kaplan about what these three Prada Devil wannabes hope to accomplish with their new cyber digs, she responded with a lengthy mission statement:
From: stephanie@hercampus.com
To: qichen@ivygateblog.com
Subject: Re: IvyGate's inquiry about Her Campus
Date: Wed, Sep 16, 2009 at 4:20 PMHerCampus.com is an online magazine for college women that seeks to pave the way for the media industry to successfully make the transition online. Her Campus will transition magazines to today's digital world by individualizing its content college by college by setting up "My Campus" branches, beginning at Harvard and eventually expanding to 1000+ colleges and universities nationwide. By supplementing national with local content, Her Campus represents the future of online media.
Uh, was there ever a time when the internet wasn't national? Not only that, but the pearl-donning triumvirate of the Ivy League's new Seventeen seems to think they're the first ones to come up with the idea of female-oriented college media. Read more after the jump.
Her Campus is targeted at college-age females, and this is our primary audience.
However, we expect other demographics such as high school students and college men to also find the site of interest. They are not, however, our target audience.
Our target audience is college women, since there is a hole in the media marketplace for media targeting college women specifically, and Her Campus responds to that need.
Apparently, the "collegiettes" have already made a move on targeting males by publishing a Q&A session with a contributor named Jason Sherman, the "Real Live College Guy," who hopefully doesn't think girls will take his advice seriously:
Playing hard-to-get with sex can be disastrous.You should however, play slow-to-get. Keep guys wanting more for as long as they can handle it. When the time is right though, you need to make the first move 'cause he may never try again.
But Kaplan stands by what they publish, citing the site's validity in the rest of her email:
Her Campus is written by and for college women, and seeks to highlight the best in student journalism, giving the country's top college journalists a national platform for their writing.
Really? We're pretty sure that using the front page of your new 'zine as a narcissistic self-promotional banner doesn't count as being the best in... anything. No worries, though; we're totally gung ho about padding the resume with "founder of an online women's magazine." And one that can be accessed nationally! Who would've thought?
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September 17th, 2009 at 3:28 pm
Girl on the left… not hot. Shouldn’t ever be granted the “-ette” suffix in any forum.
September 17th, 2009 at 4:05 pm
Who names their kid “Windsor Hanger?” I like pearls on a girl, but she has to be bronzed.
“Windsor has single handedly caused the male application rates at Harvard to rise 189%.” (http://www.harv.unofficialtours.com/about.php?page=the_guides&view_profile=10)
September 17th, 2009 at 4:18 pm
http://www.freezecollegemag.com/blogs/uploaded_images/DSCF0713-726250.JPG
September 18th, 2009 at 2:47 am
Her Campus (HerCampus.com) is a national online magazine for college women that was a winner in Harvard’s business plan competition in the spring of 2009.
Never change, Harvard.
September 18th, 2009 at 11:53 am
Um, has anyone heard of CollegeCandy.com? This is just a watered down version of an already awesome site.
September 18th, 2009 at 3:44 pm
Windsor Hanger, you’re the one I’ve been searching for all my life. Will you marry me?
September 19th, 2009 at 9:24 pm
(Feel free to assume that this is just me feeling inadequate for not going there, but) why have half the articles on IvyGate lately been strictly about Harvard? Did IvyGate cut down on their staff or something? It’s kinda weird…
September 21st, 2009 at 11:44 pm
Pretty interesting site if you ask me. Rather than dumb it down like other female-oriented college sites, which must think that college girls only care about celebs, sex, and drinking, HerCampus.com seems to have a different mission – providing college girls with well-written, informative, and relevant articles provided with just the right amount of spice and provocation. Of course, it’s always fun to rant about Harvard but these girls seem to really be on to something.
September 23rd, 2009 at 3:03 pm
Quichen! So I actually just stumbled across this blog, and for a second I had no idea the author of article. Wow, you are everywhere! Your blog/articles are great. Thanks for adding so much joy to my afternoon procrastination.
-alltheywayfromwisco, holly
October 5th, 2009 at 8:02 pm
Any chance you can contact me?
October 22nd, 2009 at 6:57 pm
IF they cannot read, find someone who can teach them. ,
November 2nd, 2009 at 10:07 pm
Replying on a blog usually is not my thing, but i’ve spent an hour on the weblog, so thanks for the fantastic information Greetings.