Still Not Flaccid: Yale Senior Class Gift Uses Original New Marketing Technique
Just when we thought the “[object]-in-a-box” cultural phenomenon had breathed its last, here come the EMTs from Yale to blow another gust into its collapsed lungs. This time the object in question is the Senior Class Gift, a donation pool that “goes directly to fill gaps in financial aid, student life (club sports), facilities (renovations), faculty and curriculum development (international fellowships), etc,” according to a class-wide e-mail sent out Monday.
Included in the e-mail was a link to this desperate plea:
These guys — Dave Grisold ’07 and Mike Rucker ’07 — will never be confused for troubadors. They probably would have been a lot better off pulling a Bunny and lip-syncing over a Whiffenpoof rendition. But for every clashing harmony, forced baritone, and tone-deaf falsetto, there’s some Yalie out there who will give money for the sole reason that these guys made this movie. So propers for the philanthropy. But please — let’s all just close the box, seal it with duct tape, wrap it in chains, and hurl it into the gaping void from whence it came.
