Remember that New York Times piece last year about Cornell’s “image development” team? Well, their hard work has finally paid off. No, they didn’t crack the top 10 in the U.S. News rankings. But whether they know it or not, Cornell is hot again, thanks to a gentleman named Mims.
Pause the above video at 2:03 and you’ll see what we mean — a dude clad head to toe in bright Big Freaking Cornell Red. Two possible theories: Either 1) this is the savviest product placement of all time, or 2) the Ivies have somehow defied all cultural laws and penetrated hip-hop.
The answer is, of course, the latter, according to the New York Observer piece that brought this video to our attention. Ivy League jackets, jerseys, and hats are flying off shelves across New York and Jersey partly because, in the words of one clothing exec, “maybe in the past these doors weren’t available, and that in these days these doors are getting kicked down.” Wait — does that make us fans of Chamillionaire, for performing on MTV in a Harvard varsity jacket?
At one point, the author asks a customer sporting a Crimson hat what the “H” stands for:
“Hot,” he said. “Hustler. Hood.” …
He was not wearing the matching Harvard jacket. “I’m not too much with the red jacket,” said Mr. Mincey, who is a security guard at a local warehouse. “That’s the Bloods-I’m not down with that.” In his girlfriend’s neighborhood, he explained, he often sees reputed Bloods members wandering around in the Harvard jackets.
Does that mean gang wars will start to look like a Harvard-Yale showdown, or vice versa? It wouldn’t be the first time.