Can You Spot the Cornell Product Placement?

Remember that New York Times piece last year about Cornell’s “image development” team? Well, their hard work has finally paid off. No, they didn’t crack the top 10 in the U.S. News rankings. But whether they know it or not, Cornell is hot again, thanks to a gentleman named Mims.

Pause the above video at 2:03 and you’ll see what we mean — a dude clad head to toe in bright Big Freaking Cornell Red. Two possible theories: Either 1) this is the savviest product placement of all time, or 2) the Ivies have somehow defied all cultural laws and penetrated hip-hop.

The answer is, of course, the latter, according to the New York Observer piece that brought this video to our attention. Ivy League jackets, jerseys, and hats are flying off shelves across New York and Jersey partly because, in the words of one clothing exec, “maybe in the past these doors weren’t available, and that in these days these doors are getting kicked down.” Wait — does that make us fans of Chamillionaire, for performing on MTV in a Harvard varsity jacket?

At one point, the author asks a customer sporting a Crimson hat what the “H” stands for:

“Hot,” he said. “Hustler. Hood.” …

He was not wearing the matching Harvard jacket. “I’m not too much with the red jacket,” said Mr. Mincey, who is a security guard at a local warehouse. “That’s the Bloods-I’m not down with that.” In his girlfriend’s neighborhood, he explained, he often sees reputed Bloods members wandering around in the Harvard jackets.

Does that mean gang wars will start to look like a Harvard-Yale showdown, or vice versa? It wouldn’t be the first time.

30 Responses to “Can You Spot the Cornell Product Placement?”

  1. Crimson08 Says:

    Again, beaten to the punch by Pablog.
    http://www.thecrimson.com/blogentry.aspx?blogID=25&ref=364

  2. Crimson08 Says:

    Again, beaten to the punch by Pablog.
    http://www.thecrimson.com/blogentry.aspx?blogID=25&ref=364

  3. Son Of Pablog Says:

    Seriously, why don’t people just skip this site and go straight to Pablog?

  4. Son Of Pablog Says:

    Seriously, why don’t people just skip this site and go straight to Pablog?

  5. Cornell '08 Says:

    i guess those “ithaca is gansta” t-shirts that some people wear around campus aren’t too far off.

  6. Cornell '08 Says:

    i guess those “ithaca is gansta” t-shirts that some people wear around campus aren’t too far off.

  7. Pablog Says:

    My children! Let us all coexist in a peaceful blogosphere.

  8. Pablog Says:

    My children! Let us all coexist in a peaceful blogosphere.

  9. DoubleIvy Says:

    That is a Reds hat and Jacket, not Cornell.

  10. DoubleIvy Says:

    That is a Reds hat and Jacket, not Cornell.

  11. Your Mom Says:

    Nope, I’m a cinci fan and the Cinci ‘C’ has a leftward protrusion near the middle. This doesn’t.

  12. Your Mom Says:

    Nope, I’m a cinci fan and the Cinci ‘C’ has a leftward protrusion near the middle. This doesn’t.

  13. Rabit Says:

    Some people prefer to get their news from a Columbia people, who are relatively neutral players in the HYP ‘snootier than thou’ contest than from the focal point of pretension in American education. Also, the color crimson is not all that pleasant to stare at while reading gossip.

  14. Rabit Says:

    Some people prefer to get their news from a Columbia people, who are relatively neutral players in the HYP ‘snootier than thou’ contest than from the focal point of pretension in American education. Also, the color crimson is not all that pleasant to stare at while reading gossip.

  15. ivysrgay Says:

    You’re all faggots. Nobody cares about mims, or harvard, or your small asian dicks. THE END. EL FIN.

  16. ivysrgay Says:

    You’re all faggots. Nobody cares about mims, or harvard, or your small asian dicks. THE END. EL FIN.

  17. Cornell Says:

    Way to elevate the discourse.

  18. Cornell Says:

    Way to elevate the discourse.

  19. golddog Says:

    You’re all faggots. Nobody cares about mims, or harvard, or your small asian dicks. THE END. EL FIN.

    Who knew you could cram so much homophobia, racism, and anti-intellectualism into so few words?

  20. golddog Says:

    You’re all faggots. Nobody cares about mims, or harvard, or your small asian dicks. THE END. EL FIN.

    Who knew you could cram so much homophobia, racism, and anti-intellectualism into so few words?

  21. The Truth Says:

    For those who asked for further evidence that Cornell should be purged from the Ivy League…

  22. The Truth Says:

    For those who asked for further evidence that Cornell should be purged from the Ivy League…

  23. Truth_haha_so_clever Says:

    haha so clever “the truth”… actually, Dartmouth is the highest selling Ivy League school among clothes brands to urban youth…followed by Harvard. In other words, you’re a huge douche.

  24. Truth_haha_so_clever Says:

    haha so clever “the truth”… actually, Dartmouth is the highest selling Ivy League school among clothes brands to urban youth…followed by Harvard. In other words, you’re a huge douche.

  25. source? Says:

    Truth_haha_so_clever, you have a source on that claim?

    just curious.

  26. source? Says:

    Truth_haha_so_clever, you have a source on that claim?

    just curious.

  27. Truth_haha_so_clever Says:

    Yeah, this article which is mentioned in the blog: http://www.observer.com/20070212/20070212_Jonathan_Miller_thecity_newsstory1.asp
    “The No. 1 seller of 2006 would have been Dartmouth,” he said.

    Chamillionare also performed on MTV in a Harvard jacket.
    Most of these people don’t even know that these schools exist… it’s just fashion.

  28. Truth_haha_so_clever Says:

    Yeah, this article which is mentioned in the blog: http://www.observer.com/20070212/20070212_Jonathan_Miller_thecity_newsstory1.asp
    “The No. 1 seller of 2006 would have been Dartmouth,” he said.

    Chamillionare also performed on MTV in a Harvard jacket.
    Most of these people don’t even know that these schools exist… it’s just fashion.

  29. Crazy17 Says:

    Let me give you several examples: When you are sports fan you are united to that team. ,

  30. Crazy17 Says:

    Let me give you several examples: When you are sports fan you are united to that team. ,

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