02138 Blogs Updated About As Frequently As 02138 > 02138, Harvard

02138 Blogs Updated About As Frequently As 02138

by Nick Summers | February 2, 2007 at 3:03 pm

<em>02138</em> Blogs Updated About As Frequently As <em>02138</em> 02138, the Harvard magazine we're pretty much obligated to hate -- yet unaccountably haven't -- has been quiet lately. The world's most entitled ZIP code put out a second issue, at which we could only bear to glance; the features are okay, sure, but it's becoming increasingly clear that reading each edition is going to be a chore: it really is, on every single page, all about, only about, Harvard. (Even we have our limits.) As for the front-of-the-book, if we wanted to read minimum-effort, thinly-punchlined items about Harvard, we'd read, you know, us.

What happened? Wasn't 02138 supposed to be some kind of runaway success under "extreme talent in the extreme" editor Bom Kim? Didn't the launch issue fairly sweat money, with ads from Maybach?

A clue to the mag's fortunes: the blogs section at 02138mag.com, which launched with seven titles but right now is about as lively as Barbaro. Among the graveyard:

Annotator: updated once since October
Scenes: June 8, July 12, and Sept. 20
Dicta, "A Harvard Blawg": only once, Aug. 28

That's some impressive 21st-century media energy, guys. An 02138 spokesflack gamely tried to tell us that no, they updated three times this week. But that's just Active Duty, an odd military blog that somehow endures. The other six are dark.

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