Oh So Fresh Magazine Startup Unencumbered By Sense of Reality
College is full of ill-fated magazine startups. Just ask Harvard’s Scene, a training-wheels Vanity Fair minus the journalism. Let us turn our collective attention to Princeton’s upcoming Oh-So-Fresh Magazine (please, O.S.F.), a “lifestyle and entertainment” publication with a rather unfortunate name. Guys: How can you possibly expect to avoid “douchebag” remarks when you call your magazine “Oh So Fresh”?
In an interview with the Princetonian, editor-in-chief Harrison Schaen ‘08 describes it as “a combination of GQ and Rolling Stone.” So far, so good. But suddenly, as if hit by the hyperbole truck, he starts unleashing quote after Vayner-worthy quote:
- “When I was in high school, I said to my friends, ‘By the time I’ll be 21, I’m going to start a revolution.’ “
- “You have to have your ‘in,’” Schaen said. “It’s not about what you know, it’s about who you know. We know who to talk to. We know executive heads, we know producers, and that’s how OSF serves as the medium between the University and the entertainment world.”
- “What sets us apart is our contacts,” Schaen said. “We have contacts with MGM, Sony and Paramount, as well as major record labels. It’s all about getting your name out there and having someone who matters look at you, and that’s what we intend to do with OSF magazine.”
We hope, for the sake of everyone involved, the Prince reporter botched these quotes. Even Pulitzer Prize-winning poet Paul Muldoon, a Princeton prof contributing a piece to the first issue, fails to say anything substantive: “Universities have to be alert to what’s happening in the world,” he says. “The academy is about making sense of the world. What else are we to make sense of? And the world is very varied.”
We know starting a publication is no small feat — you gotta commend Schaen a hundred percent for that. But a friendly word of advice: Pick up a publicist when you hire the rest of the staff. (Wait, we just re-read the Princetonian piece. You already have a publicist. You already have a publicist for your undergraduate magazine? On second thought, maybe that’s the problem.)
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December 8th, 2006 at 12:15 pm
you must check out the website. a mess if i ever saw one:
http://www.ohsofreshmag.com/new/index2.html
December 8th, 2006 at 1:04 pm
from the website FAQ:
The Acronym OSF stands for Oh So Fresh, which is a term that one uses when they think something is very cool. One may use “Oh So Fresh” as a complement, whether it be a nice car, good food, or a person’s attitude.”Oh” is meant to be exclamation of emphatic meaning; a public modifier like very or so.”So” is used to modify the noun to a point of completely authority. And “Fresh” has no meaning of its own, but it is intended to flexibly complement any everyday situation. We are Oh So Fresh.
December 8th, 2006 at 1:07 pm
“Can I Trust OSF Magazine?
You can trust us. Trust me. We only give you our honest opinion, it’s up to you to take it our not. If we offend you, we are sorry, it is not intentional, and sometimes stereotypes are just funny. If you are underage and you are imitating every thing we do, your probably one of the coolest kids at your school. Keep it up. For everyone else that doesn’t believe in how Fresh we are, then you need a reality check.”
December 8th, 2006 at 1:24 pm
probably need a spell check too.
December 8th, 2006 at 1:43 pm
Is this some kind of feminine deoderant??
December 8th, 2006 at 1:43 pm
oh so twatty.
December 8th, 2006 at 2:33 pm
Harrison Schaen ‘08 describes it as “a combination of GQ and Rolling Stone.”
Two magazines that are at least 30 years past their prime.
December 8th, 2006 at 2:57 pm
OSF is an entertainment magazine created by Harrison Schaen and Ash Sarohia in 2006 at Princeton University. The Acronym OSF stands for Oh So Fresh, which is a term that one uses when they think something is very cool. One may use “Oh So Fresh” as a complement, whether it be a nice car, good food, or a person’s attitude.”Oh” is meant to be exclamation of emphatic meaning; a public modifier like very or so.”So” is used to modify the noun to a point of completely authority. And “Fresh” has no meaning of its own, but it is intended to flexibly complement any everyday situation. We are Oh So Fresh.
December 8th, 2006 at 3:03 pm
Please tell me someone has read the “About” section. I ask you: “huh?”
The purpose of O.S.F. as a student group on campus is to promote cultural awareness and to encourage community participation at non-street events. The means, by which O.S.F. shall accomplish these goals, is to establish a quarterly publication and host monthly events.
The purpose of O.S.F. magazine is to highlight the different intelligences on Princeton’s campus, such as musicians, film students, students involved in creative arts, and fashion. By spotlighting these unique individuals, O.S.F. Magazine is facilitating a medium by which students can reach out to the entertainment industry, while their peers are made aware of each individual’s talent.
The proposed student group will host study breaks, lectures, film presentations and events, as well as creating and maintaining O.S.F. magazine. The main goal for the student group is to improve Cultural Awareness by hosting social gatherings monthly. Our intentions are to offer alternative ways to improve cultural awareness, and an alternative social option to the street on a regular basis.
For more information view our Frequent Asked Questions.
December 9th, 2006 at 11:14 pm
i seen it,, it sucks..
December 10th, 2006 at 4:10 am
the brown daily herald used to distribute a (fairly good, actually) news/arts/culture magazine around rhode island about 10 years ago or so. it was called, strangely enough, fresh fruit.
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Someone’s going through their manic cycle . . . quick, get this kid his lithium. Or maybe he’s just covering for his insecurities. If I were that ugly, I’d be insecure too.
February 14th, 2007 at 7:51 pm
OSF is ill.Big H & Ash know what they are doing.so fall back bitches.
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By Alex Williams
If you haven’t heard of a fund of funds, you might think it is just a redundancy. The truth is a fund of funds has some important advantages and disadvantages that you need to be aware of. A fund of funds is exactly what it sounds like. It is a mutual fund that invests in other mutual funds. At first it may seem silly to you, but here are some big advantages to investing in a fund of funds:
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