02138, Harvard’s hotly anticipated alumni magazine, will soon embark on its maiden voyage. As IvyGate stands at the port, preparing to wave its kerchief bon voyage to the good ship Bradley, it spies on the dock a mysterious envelope. Could it be? A coveted media kit! We smuggled it home and gave it the old exegesis:

- The official New York launch party (Sept. 26, crash it with us!) will be at The Core Club on East 55th Street in Manhattan. Repeat, the Core Club. We’re guessing the Harvard Alumni Association wasn’t about to let these carpetbaggers sully the Harvard Club for a night, what with their not-quite-Crimson hue and their irreverent section headings.  

- We also found a minor typo in the spelling of a contributor’s name:

No big deal, though: this Peretz guy, whoever he is, isn’t even powerful enough to make the “Harvard 100″ (see below), let alone get a staffer fired for mistaking his gender. 

- 02138 claims a circulation of 50,000, and we believe them. Sort of. How they found all these names is a relevant question, considering the Alumni Association’s mother lion-like protection of its list.  

- The mag’s big conceit, and the cover of the inaugural issue, is “The Harvard 100″ — a running list of the school’s most influential alums. “Arbitrary power rankings” is our middle name, so naturally we love this, even though it’s described in the media kit in this baffling way: “What could make a magazine more readable for, and important to, this audience than one that is truly about them?” Trust us, it makes even less sense in context.

We’ll ignore for now the sections named “Gravitas” and “Vanitas” (“Harvard’s Page Six — with the facts straight.” Gag) to bring you 02138’s first Top 100 list, which has … um … 109 names. PR screwup, or brilliant plot to get everyone talking about who will get whittled down? Like we care! Binge away after the jump.

UPDATE 12:45 p.m.: 02138 writes in to tell us that the list of about 100 influential Harvard alumni on the cover is not the list of 100 influential Harvard alumni that will appear in its first cover story. Got that? We asked what the hell the point was, then; “to give potential advertisers a sense of our community and its diversity,” a spokesflack said. Thanks, 02138, for reminding us Natalie Portman went to Harvard.

Darren Aronofsky
Steve Ballmer
John Bartlett
Ben Bernanke
Benazir Bhutto
Matt Birk
James Blake
Michael Bloomberg
Andy Borowitz
George W. Bush
John Cahill
Ken Chenault
Scott Cook
James Cramer
Michael Crichton
Rivers Cuomo
Matt Damon
Clive Davis
Jamie Dimon
Lou Dobbs
John Doerr
Elizabeth Dole
Paul Farmer
Patrick Fitzgerald
Ryan Fitzpatrick
Judah Folkman
Al Franken
Bill Frist
Bill Gates
Frank Gehry
Ruth Bader Ginsburg
Roy Glauber
Al Gore
Jennifer Granholm
Ken Griffin
Erika Harold
Seamus Heaney
William Randolph Hearst III
David Ho
Jeff Immelt
Ned Johnson
Ellen Johnson-Sirleaf
Rashida Jones
Tommy Lee Jones
Aga Kahn IV
Tim Kaine
Alan Khazei
Henry Kissinger
Bruce Kovner
Michael Kowalski
Robert Kraft
Nicholas Kristof
A.G. Lafley
Thomas H. Lee
John Lithgow
James Lovell
Yo-Yo Ma
Norman Mailer
Terrence Malick
Richard Marriott
Crown Princess Masako
Thom Mayne
Lowry Mays
Scott McNealy
Tom Morello
Ralph Nader
Mira Nair
Barack Obama
Conan O’Brien
Soledad O’Brien
Stan O’Neal
Bill O’Reilly
Hank Paulson
I.M. Pei
Natalie Portman
Samantha Power
Bonnie Raitt
Joshua Redman
Sumner Redstone
Janet Reno
Adrienne Rich
Frank Rich
John Roberts
Mo Rocca
Mitt Romney
Jeffrey Sachs
Antonin Scalia
Shuck Schumer
Elisabeth Shue
Mira Sorvino
Eliot Spitzer
Andrew Sullivan
Pamela Thomas-Graham
Scott Turow
John Updike
Rick Wagoner
Chris Wallace
Bruce Wasserstein
Andrew Weil
Cornel West
Meg Whitman
E.O. Wilson
Elizabeth Wurtzel
Paul Wylie
Fareed Zakaria
Ermenegildo Zegna
Jeff Zucker
Mort Zuckerman
Ed Zwick